Targeting
How can we clarify addressable market segments and prioritize based upon fit, growth, competition, and potential?
Are there adjacent or sub-segments we should pursue?
How can we dissect the buying process to identify trip points and streamline the process for customers?
How can we clarify customer understanding through refined personas and market segmentation?
How should we refine our value proposition and differentiation to customers by better understanding demand drivers and competition?
What should our brand strategy be?
GTM
What is working or not working in our go-to-market strategy and what can we do about it?
What innovations can be created and leveraged in: communications, lead gen, price/packaging, distribution, delivery, business model, partnering options?
How effectively are current customers leveraged to generate new customers?
How can we codify the measurable benefits that customers derive from our products/services?
Can we build a customer ROI model to bolster the selling process?
How can we increase the relevance and impact of our messaging, positioning, and USP?
How effective are our marcom/ promotional materials and how can we significantly improve our creative?
How can we create more effective sales enablement and business development tools?
Related Solutions
Market Strategy & Approach
Define/ hone buyer, influencer, and value chain personas
Develop buyer or partner journey maps
Refine segmentation, identifying relevant subsegments and adjacent segments
Assess impact/ gaps of current GTM approach
Clarify/ refine business and go-to-market strategy
Bolster differentiation and competitive positioning
Refine/ clarify value proposition
Develop messaging decks per segment/ persona
Test messaging
Develop brand strategy
Guide development of marcom and promotional materials
Source marketing creative
Create sales enablement and business development tools